Melanie Katz | Paid Media Manager Portland OR

Leave Your Mark With Mel

Digital Marketing Expert with 10+ Years of Experience

I’m a data-driven digital marketer with a proven track record of driving growth for global lifestyle, apparel, and highly regulated brands in housing/multifamily and alcohol industries. With a strong agency background, I’ve led strategic, results-driven campaigns that maximize ROI and brand impact.

I’m seeking a new opportunity, agency or in-house, where I can apply my analytical and creative problem-solving skills to deliver measurable success.

Hire Mel

Contact:

Email: hiremelanie@melaniekatz.com

Text/Call: ‪503-928-4988‬

Meg Riley, Former Colleague

"She understands the
messaging and voice needed to reach the ideal consumer or client. Her instincts and
her empathy are her superpowers"

Meghan McDermott, Former Colleague

"Technically savvy and polished to a 'T', Mel is a valuable asset to colleagues and clients alike!"

Samantha Pape,

Former Colleague

"Melanie was an excellent collaborator, always bringing fresh ideas and a data-driven approach to the table"

The Results

15%

Exceeded Q4 BFCM eCommerce targets.

25%

YoY revenue increase attributable to email marketing efforts.

Exceeded Back to School eCommerce revenue targets.

6.8

ROAS driven in key international apparel collection launch featuring artist KAWS.

Get These Results

My Top Skills

SEM

7 years of experience managing paid media performance on Google Ads + Microsoft Ads.

Paid Social

5 years of experience managing paid social campaigns on Facebook, TikTok and more.

Client Communications

7 years of experience acting as a client touchpoint, including preparing and presenting reporting.

Data Analysis

7 years of experience using Google Analytics for data analytics and insight development.

Experience

Digital Media Senior Strategist
DAC Group
Oct 2022-Aug 2024

Client Strategy & Deliverables:

Provided regular data-driven insights, recommendations and optimizations for the Canadian branch of UNIQLO. This includes daily, weekly, monthly and quarterly reporting on account performance and industry current events.
Built, monitored, paced and optimized campaigns across paid media platforms and programmatic vendors. Platforms included Google Ads, Facebook, StackAdapt, Outbrain and Google Analytics.
Restructured core search account to facilitate ROAS generation and site traffic.

Managerial Functions:

Delegated and managed the creation of deliverables from direct reports.
Outlined mentorship and growth targets for individual contributors, including weekly 1:1s for professional growth.

Digital Media Specialist
Basis Technologies
Sep 2021-Sep 2022

Determined client media mix and created original proposals and POVs.
Defined KPIs for programmatic campaign objectives based on business goals.
Collaborated with search and social teams to build and launch campaigns aligning with client IOs.
Virtually met with the client to present mid-campaign and wrap-up reporting.

Senior Media Strategy Specialist
GTMA
Nov 2018-Sep 2021

Managed paid search and social accounts on platforms including Google Ads, Microsoft Ads, Facebook, Instagram, Yelp, Spotify and programmatic ads (StackAdapt).
Determined the best media mix for clients in housing, lifestyle and entertainment verticals.
Wrote case studies for the GTMA blog.
Developed cross-departmental processes for efficient asset & deliverable creation.
Created monthly performance reports to be delivered to clients and answered PPC and strategy-specific client questions over email and video calls.
Helped develop strategies for tackling new verticals for the agency and keep the team updated with cutting-edge platform and industry news.

Digital Marketing Manager
Oregon Hot Tub
Oct 2017 - Oct 2018

Pitched, implemented, managed and analyzed outcomes of digital marketing campaigns
Tracked lead generation metrics and proposed lead generation tactics & strategies
Maintained a running calendar of marketing campaigns, events, & community initiatives
Created original content that generated brand awareness & interest in Oregon Hot Tub and AllSpa (OHT's spa service partner).
Worked with outside vendors to orchestrate key campaign deliverables, including landing pages that capture lead information
Led a social media task force

Hire Mel

Melanie's Resume

Minimalist White and Grey Professional Resume.png

Click to View

About

Melanie Katz volunteering at Humane Society

Meet Mel

Although I was born and raised in the Boston area, I have called the Pacific Northwest my home for the last decade. When I'm not working, I'm probably volunteering at the local Humane Society, advocating at City Hall for better public transit access for all, or enjoying some time outside in nature.

I have become very involved in my local community of Vancouver, WA (just over the river from Portland, OR). For the last three years, I have been an active member of the Fourth Plain Forward Community Advocacy Committee, where I provided input on key local issues impacting residents of the Fourth Plain Corridor, one of Vancouver's most internationally diverse areas. In that committee, I provided input on topics including housing, street safety, and policies most immediately impacting quality of life in the area.

A fun fact about me is that I am a trained cat Adoption Counselor. Before moving to VanWA, I helped place 15+ cats in their forever homes through my work with CAT Adoption team!

Add Mel To Your Team